Marketing Is Changing – How Exactly Will People Hear Your Music?

Back in the day, when one wanted to make it big in the music industry, it was a rather simple process. Although this does not imply that it was not extremely challenging in any way, shape, or form since it was and always has been, the concept of marketing your material was straightforward. To get air time on the radio, sell CDs, perform live, and get the word out was essentially a grind and a constant uphill battle. However, current trends among upcoming or rising artists are shifting away from formerly accepted techniques. There are a variety of novel and unconventional approaches you may use to broaden the scope of your brand, as well as your reputation and audience, as an artist.

If you were to ask a large number of famous artists working in the 21st century, the majority of them would probably tell you that creativity and luck are the two most significant variables. This is undeniably true, at least to some extent. On the other hand, in this section I will outline a few particular ways that you can get your music out there in the current atmosphere of marketing.

Master Social Media

This may be the piece of advice that is given to young artists today more than any other, and it is almost likely the one that is the most helpful. Reaching consumers is becoming increasingly challenging as traditional avenues of advertising continue to lose their relevance, as was said in another article on the marketing of music. Even well-known musicians, or at the very least the people who represent them, are being forced to come up with ingenious new strategies for marketing material and attracting listeners. However, newcomers to the scene in this day and age may have an advantage in this particular regard. Social media is something that younger generations are accustomed to using, and in many instances, it offers the finest alternative to conventional forms of promotion.

To be an expert in social media is not to achieve a single goal, and this is one of the platforms’ most appealing features. As an aspiring musical artist, you need to be active on a variety of channels, where you should share new content, links to any website you might have, information about future gigs, and general news. You should also show some of your personality by publishing random thoughts and updates that have nothing to do with your music. This is an important part of building an online presence. And if you really want to go the extra mile, you may even start sharing videos or updates in the style of a diary on the process of songwriting that you are working on. The use of social media gives followers the impression that they know and understand their favorite artists better. All of this works to make you more approachable to a wider audience of people who might become your followers.

Mix Media

This is a challenging yet effective (and particularly contemporary) approach to promoting a product. A series of internet games based on vintage and heavy metal rock groups provided me with the inspiration for this idea. This was an unexpected source for me as well. This series, which also features Jimi Hendrix and Guns N’ Roses, is primarily made up of slot machine arcades that are accompanied by popular songs and photographs of band members. Motorhead is a band that is included in this series. It’s a strange idea, but when you really think about it, you realize that it’s probably a wonderful one.

According to Slot machines and classic rock have very little in common with one another; nonetheless, with this kind of relationship, the game creator earns attention from music enthusiasts, and the bands gain an audience that they could not have otherwise reached.

It’s possible that if you’re a young artist working on your own, you won’t be able to pull this off. On the other hand, if you are able to network with other creative people in your region, you might be able to accomplish something comparable on a more manageable scale. You merely need to combine different types of media and donate your voice to someone else’s production, which might be anything from a video game, slot bonus promotion to a documentary to a short film. You stand to earn new followers as a result of the exposure, while your collaborator saves money by not having to purchase the music they need for their project (or at least at a discount).

Keep Gigging (& Selling Merch)

It’s been around since, but playing live shows is still the best method for any artist to build a following, and it’s something you should never stop pursuing as a career goal. You have to begin somewhere, and the more frequently you play, the more frequently people will hear you play. Even if it means setting up an amplifier in a dusty corner of a local pub that is rarely used, you have to begin somewhere, says knives out. According to the opinion of one author, the power of performing your music in front of other people cannot be matched by any online technology.

Your concerts provide you with the option to sell items, which in and of itself is an effective method of marketing for your business. If you are able to sell even a small number of t-shirts or caps at a particular gig, the name of your band, along with any other information that you choose to include on the shirts, will be shown prominently for everyone who happens to be in attendance. That might result in more people visiting your website and following you on social media, which would ultimately lead to more business. To summarize, you should never play a gig without having a plan to leverage off merchandise for purchase.