How To Make Your ‘Woman-Owned’ Business A Powerful Part Of Your Brand

I’ve been a “woman-owned” company for four years, but it wasn’t until I received certification through the Women’s Business Enterprise National Council that I started to see the benefits. Being certified allows other companies to benefit from working with you too, so it’s a win-win. Also, once you have a certification, you can then apply for others, such as the Women Business Enterprise or Women-Owned Small Business Federal Contract program. But with retailers now expanding their store-owned food and beverage offerings, consumers are slowly shifting their spending. Overall, private-label foods and beverages have crept up to a 20.6 percent share of grocery dollars from 18.7 percent before the pandemic, according to the market research firm Circana. If you love supporting local organic farmers and artisans then Ripe is the perfect spot for you.

They also offer dresses, perfumes, hair mists and select accessories. Since launching in 2019, Elbirg has continued to grow in popularity.

We love creating branding for baby products and parent-loved brands, and Maisonette is one of our favorite examples of how to do it RIGHT! Equal parts whimsy and approachable luxury, Maisonette’s branding appeals to mamas who want only the best products for their littles.

There are many options for women-owned businesses to register for certification that allows them increased visibility, educational resources, access to corporate partnerships, and government funding. For example, the federal government’s Women-Owned Small Business Federal Contracting Program awards at least 5% of annual federal contracting dollars to women-owned small businesses. Qualifying businesses can register for certification of a Woman Owned Small Business or Economically Disadvantaged Woman Owned Small Business online with the U.S.

Tula Skincare

To qualify, entrepreneurs must show that their net worth does not exceed $750,000 and must have documented personal yearly earnings of no more than $350,000 for the prior three years. PARTAKE has our mouths watering and our lips smiling with their energetic, colorful palette, in-your-face typography logo, and scrumptious food photography. WBENC is helping bridge that gap — through access to opportunities, programs that accelerate growth, and campaigns to influence consumer buying behaviors. Want a quick look at the programs that are currently open to apply or register? Click below to browse current programs and their upcoming events to find the perfect opportunity to advance yourself and your business.

Questions about women in business, answered by women leaders

The maternal wall is one of many obstacles women-owned businesses continue to face, many of which were only exacerbated due to the pandemic. Business owners told us some of the biggest challenges they’re currently grappling with center on gender stereotypes, difficulty securing funding and a lack of access to child care.

Choose a one-time order or opt for the subscription which delivers a new plant and planter every single month. You can even shop for your kids at Otherwild with adorable clothing and handmade toys. Any item from Otherwild is guaranteed to spark a conversation, and you can feel good about your purchase.

Read more about Inclusive branding strategies here.

Available in sizes ranging from newborn to months, this machine-washable onesie is made from viscose from bamboo, a material Posh Peanut says is lightweight, breathable and soft. The one-piece features non-slip grips on the feet and the brand says the reversible zipper allows you to change a child’s diaper without having to completely undress them. It also has ruffle details on the bodice and back, and newborn and 0-3 months sizes come with built-in fold-over mittens. Bakewell is a mother of three and said she would “never produce a product that I wouldn’t feed to my own children.” She told us that her scones are made without preservatives, artificial colors and artificial flavors. “We even hand-zest our oranges and lemons for our Blueberry-Lemon and Cranberry-Orange scones as opposed to using flavor essence,” Bakewell said. You can purchase boxes that contain one dozen scones in Classic Plain, Cranberry-Orange, Blueberry-Lemon and Zante Currants flavors, or opt for gift boxes with six scones plus clotted cream, tea, preserves and more.